Hindsight from Insight

NetApp Insight Las Vegas 2016 Roundup

I was lucky enough to get to go to Las Vegas with the NetApp A-Team and attend the NetApp Insight Americas and APAC conference. I have attended Insight EMEA many times, but this was my first time attending it on US soil

I would be remiss if I did not mention that both the Vegas and Berlin events have the same number of high-quality breakout sessions. As expected, the majority of the sessions that were offered in Vegas are re-offered in Berlin. The organisation of the conference is the same, with things like Insight Central consisting of NetApp partners and vendor showcases. From that standpoint, it felt like I could very well have been at the EMEA conference. There is also a high number of NetApp technical employees on hand to debate different deployment methodologies which is a great reason in its self to attend.

However, Vegas did seem a lot more relaxed, and with over twice as many attendees there, it somehow felt quieter due to the size of the conference centre. There’s also a lot more going on in the evenings, (even just within the Mandalay Bay Hotel, never mind the rest of Vegas) with lots of opportunities for delegates to mingle and converse.

At this year’s conference, NetApp announced 16 new products! This is a huge amount for any company, and I think it just goes to show how NetApp are trying to stay at the leading edge of the storage industry. There were disk shelves and controllers announced, and if you would like to know more about the new controllers, see my previous post here. There was also an update to ONTAP Select as well as the arrival of ONTAP Cloud for Azure, all made possible by the release of ONTAP 9.1. There was a lot of messaging in both the general sessions and in the breakouts geared towards DevOps and this new way of deploying applications either on premises or in the cloud.

This year we also had the joy of SolidFire joining in, and with a raft of sessions available, this technology did prove popular. The two-hour deep dive by Andy Roberts was the third-most attended session of the conference, and the SolidFire Hands-On Lab was the third-most requested. They also announced the integration of SolidFire into FlexPod, which my A-Team colleague Melissa Wright (@vmiss33) coined the “DevOps workhorse.” It is a perfect tag line, and one I am going to start to use.

NetApp Insight also gives you the opportunity to take NetApp certification exams, so I thought I should try some. I passed two exams whilst there: the updated FlexPod design NS0-0170 and the new Hybrid Cloud NS0-0146, which give me the NCSA accreditation. These came with some lovely luggage tags courtesy of Liz Burns from NetApp University, to  add to the certificates which I already held. This is a great way to provide value back to your employer for attending if you need a stronger reason to attend. It’s best to book your exam before you get there as it can be very busy, and you may have to wait around for a while for a walk-in appointment.

A nice colourful collection

If you are new to SolidFire and want to understand how it’s managed, the two-hour deep dive mentioned earlier is a great place to start. It’s a great mix of slideware and demonstration on how to configure various key features of the Element OS. I would also recommend Val Bercovici’s (@valb00) “Why DevOps will move to the ‘lean’ cloud” break out. This session will help you understand the shift in application development and what you can do to try and keep pace and remain relevant.

NetApp now seem to be pivoting towards messaging that helps the developer and the DevOps team, providing products and tools that will integrate into their style of working as we have seen over the years with NetApp. Below is the link to the scenario covered in the General session on the third day. I think it provides good insight into how the pace of application development is changing, the tools that this new breed of developer is adopting and using, and also how NetApp is taking this methodology seriously (as evidenced by the fact that they have a site with a host of tools and scripts aimed purely at DevOps). Also embedded in the picture below is the link to the scenario acted out on stage during the general session.

I would also recommend looking into the sessions on VMware’s vVols functionality. They’re a great primer on this area of VMware’s evolving portfolio and they also show how NetApp can utilise this ever-improving technology. Andy Banta (@andybanta, who wrote an insightful blog on the topic and appeared on GreyBeards on Storage Ep. 36) and Josh (‘the intern’) Atwell (@Josh_Atwell) gave a joint session on how SolidFire differs from conventional storage arrays in their implementation and how best to utilise policy-based storage with SolidFire. Then there was Andreas Engel from NetApp and Pete Flecha (@vPedroArrow) from VMware who provided a deploy, implement, and troubleshoot session which was almost as popular as Pete’s session at VMworld. It illustrated some handy tips, tricks, and gotchas that a lot of the audience then took with them as they headed to the Hands-on Labs to get up to speed with vVols.  I would also keep an eye out for the Inform and Delight sessions, including a great one by Veeam on “Closing the Door on the Data Center Availability Gap.” And let’s not forget the “Dave and Dave show,” which is a must-see attraction.

Also in Vegas this year attending NetApp Insight for the first time was vBrown bag. Their online presence has been helping IT professionals become more proficient with virtualisation for the past six years and is a must point of call for anyone chasing a VCP or other certification, due to the wealth of knowledge on their site. They were there to expand their ever-increasing field of topics, and one of the presentations recorded was Sam Moulton (@SamMoulton), Champion of the NetApp A-Team(@NetAppATeam) with A-Team member Trey Davis (@ntap_seal), Senior Consultant from iVision in Atlanta providing some insight into the NetApp A-Team and what we do. This short discussion (embedded within picture) will hopefully help people understand the team better and where we fit within the ecosystem.

For more information on the A-Team’s presence in Las Vegas this year, check out the session called “Birds of a Feather: Walk the line with the A-Team” which is hopefully on the site for review. There will be a strong presence in Berlin, so come up and talk to us or send us a tweet.

One of the highlights during the opening of the third general session was the reel put together from the carpool Karaoke. I would urge you to have a look and a laugh.

This was a great conference, with a phenomenal amount of superb content, too much to take on board in the four days but I will enjoy reviewing over the next few weeks. I am thankful to my employer for letting me attend and I now feel invigorated and more confident to go out and have discussions and point out why customers should be looking at NetApp for their cloud, hybrid, and on-premises storage needs. If you are heading to Berlin, then I will hopefully see you there.


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