In our first two parts we have looked at the HCI landscape and how NetApp HCI does things differently and what advanced features it has over the other vendors in this space. In this final piece we look at how to truly position NetApp HCI to win.
HCI or not HCI
There are some vendors and even some analysts pushing back and saying: “well NetApp’s HCI isn’t true HCI “to which you should ask them “What is true HCI?” or “what is the definition of HCI” to which you can reply “there isn’t a single definition of HCI.” It is also worth noting that Gartner states: “NetApp is a leader in network-attached storage and has acted as an Evolutionary Disruptor by introducing its NetApp HCI solution.”
In a recent 451 Research survey they asked respondents the role they see HCI would have within two years to their organisation’s infrastructure deployment strategy? It was interesting to see that 71% said simplify infrastructure management and maintenance and the next two top answers were accelerated provisioning and or optimisation; and support a hybrid cloud strategy.
Improved hardware integration simplified management and reduced TCO (Total Cost of Ownership) of HCI is driving its adoption. Customers are asking for simplicity from a single vendor that they can hold accountable and reduce the overall complexity of their environments. They require hardware that is agile and allows them to realise the power of software defined infrastructure. They are looking for new ways of transforming their purchasing, looking at ways that will move them from a large capital expenditure (CAPEX) to an operational expenditure (OPEX) or even a pay as you go cloud like model. They want a solution that can lower the total cost of ownership and reduce the time to see a return on investment (ROI) and then some. They are asking for a platform that has a granular incremental growth model that can properly make use of scale out economics. Then to top this off the purchase is probably being driven by the virtualisation or line of business teams rather than the infrastructure compute or storage teams of old. So if these are the responses we are getting from customers they does NetApp HCI not conform to the ideal??
There are three drivers of digital transformation, the speed at which you can innovate, how quickly you can bring that to market, and improved customer experience. So if NetApp HCI can supply seamless scalability, portability, performance and easy automation; if it can connect to public cloud providers, manage data ingress and egress to the public cloud; run applications and microservices; if it can solve the problems that IT professions see will plague them within two years today; if it can overcome performance bottle necks and increase VM consolidation and avoid various first generation HCI taxes all the while let IT organisations evolve to a mode 2 operation strategy why would you not want your customers to get their hands on this wonderful piece of kit.
Not only can NetApp HCI talk the talk, it can walk the walk. So, let’s shake things up let’s go out there to disrupt the norm and what people think infrastructure can do, let’s be bold and confident in a platform that delivers a plethora of abilities and let’s change what the HCI initialism means from Hyper Converged Infrastructure to Hybrid Cloud Infrastructure.